Church Fundraisers' Guide to Raising Money During Recession
Economical crises could make any fund raising, regardless of the cause, as difficult as it could get. Being the leader of the fundraising committee in your church, you might need to be more resourceful and clever in planning strategies to solicit money from a financially struggling community.
Taking Advantage of Social Media
Today, a myriad of people spend tremendous amount of time on social networking sites. Making an appearance in these social networking sites have great use in conveying the roles of the church in your community not only to the people you know, but also to the people who may be strangers but are nevertheless a component of such community.
Because signing up for social networking sites are generally free, this technique in fundraising promotion is ideal for churches that are not in their best financial shape. It is quite easy for information to spread across social networks, and you would even reach people who in the first place did not have an inkling about your cause.
Explain the Significance of the Funds
Difficulty in soliciting actual funds during a phase of economic instability may be common since people, even those who are members of the local church, tend to be more watchful in making monetary decisions. You should make it a point to convince your church members through action that the money they will be donating will be used to address important concerns faced by the church. It will also be very effective if beneficiaries from the past would share how the cause has aided them significantly in their needs. This way, your sponsors will realize the gravity of such cause and will be more compelled to help. Employ the mentality of a marketer and use concepts and ideas that many people can certainly relate to. If people see that you have done quite a great job in raising money for a great and noble cause, it will be easier for them to give. Being able to relate to certain situations and incidences will also help them in understanding the need better.
Don't be a Choosy Solicitor
Be open to other payment options as accepting only those that are in the form of cash may discourage some donors. With the improvement of technology, there are now a couple of modernistic ways of sending money by just providing your e-mail address, or by posting graphics on your church website that will redirect the potential donor to a site where they can wire their donations. You should be patient enough to wait when people are still deciding on sending the money instead of going all out in convincing them to do it immediately.
Economical crises could make any fund raising, regardless of the cause, as difficult as it could get. Being the leader of the fundraising committee in your church, you might need to be more resourceful and clever in planning strategies to solicit money from a financially struggling community.
Taking Advantage of Social Media
Today, a myriad of people spend tremendous amount of time on social networking sites. Making an appearance in these social networking sites have great use in conveying the roles of the church in your community not only to the people you know, but also to the people who may be strangers but are nevertheless a component of such community.
Because signing up for social networking sites are generally free, this technique in fundraising promotion is ideal for churches that are not in their best financial shape. It is quite easy for information to spread across social networks, and you would even reach people who in the first place did not have an inkling about your cause.
Explain the Significance of the Funds
Difficulty in soliciting actual funds during a phase of economic instability may be common since people, even those who are members of the local church, tend to be more watchful in making monetary decisions. You should make it a point to convince your church members through action that the money they will be donating will be used to address important concerns faced by the church. It will also be very effective if beneficiaries from the past would share how the cause has aided them significantly in their needs. This way, your sponsors will realize the gravity of such cause and will be more compelled to help. Employ the mentality of a marketer and use concepts and ideas that many people can certainly relate to. If people see that you have done quite a great job in raising money for a great and noble cause, it will be easier for them to give. Being able to relate to certain situations and incidences will also help them in understanding the need better.
Don't be a Choosy Solicitor
Be open to other payment options as accepting only those that are in the form of cash may discourage some donors. With the improvement of technology, there are now a couple of modernistic ways of sending money by just providing your e-mail address, or by posting graphics on your church website that will redirect the potential donor to a site where they can wire their donations. You should be patient enough to wait when people are still deciding on sending the money instead of going all out in convincing them to do it immediately.